inding great CA’s is a crucial responsbility for every practice. These are the dedicated professionals who are the face of our business. They foster the personal bonds that make patients trust that they’re receiving the best care and give them the confidence to follow through with their treatments. They gather and record the fundamental data that informs how and why we apply our techniques. They support and facilitate most every aspect of a successful practice. The importance of placing these responsibilities with the right people for the job can’t be overstated–which is why hiring and training new staff is often a very difficult task.